Lots of reasons.

First of all: we like pink. Point.

Second: there’s an expression that goes something like looking at life through pink glasses. It means looking at things in an inherently positive frame of mind. Like when you are in love. Which we are, by the way. But apart from that, we both tend to look at the bright side of life and things in general. So therefore: Just Go Pink!

Third: Christophe sometimes calls me “petit canard rose aux yeux bleu”. From there, we had originally decided on the name Pink Chick. Unfortunately, there was no domain name free for that name, and when we had a look at what was at the domain names already taken…. Well, let’s say those chicks are a lot less innocent than ours….

So one day, we were in the car brainstorming on a name for our company. I wrote everything we came up with on the back of an envelope I found in the glove compartment, and in no time at all, we had an impressive list.

But nothing that pleased us as Pink Chick had. So I tried something else. Thinking that there is a company that is called Orange, I wrote down “Pink”. Looking at it, I thought it a bit short and put “Go” in front of it. And I liked what I saw. So I said to Christophe, who was driving, “Why not just go pink?”. He misunderstood, but it was the perfect misunderstanding, and thus the name was born. When we got home, we lost no time and registered the domain name. And on the 19th of January 2018, we officially founded Just Go Pink! LLP.